Over the past five years, the frozen yogurt industry has grown very quickly. This upward trend is expected to continue, according to a market research report recently published by IBISWorld.
As indicated in the report, the reason for the yogurt industry’s recent tremendous success is partly due to consumers’ becoming more health conscious, but it is also due to the new, more tart frozen yogurt flavors being offered in stores across the United States. Market research has shown that many people prefer frozen treats with tart flavors rather than those that are sweet and sugary.
This preference has helped propel the frozen yogurt industry over the past five years.
In IBISWorld’s report, the following financial statistics were published:
• Revenue across the frozen yogurt industry climbed at an average annual rate of 21% from 2008 to 2012.
• In 2013, annual industry revenue is expected to advance another 22.6%, to $1.5 billion.
In addition to the points mentioned above, there are many other explanations for the continued success of frozen yogurt stores. The steadily increasing trend towards healthier eating habits has made frozen yogurt one of the most popular alternatives to ice cream – which is markedly higher in fat and calories. Also, frozen yogurt patrons are partial to self-serve frozen yogurt machines – because such machines allow them to choose the amount as well as the flavor(s) they wish to consume.
While it may not be realistic to expect the frozen yogurt industry to sustain revenue gains consistently at the 20% level for years on end, IBISWorld does project that health concerns and consumption patterns will cause the frozen yogurt industry to grow at a significant pace at least through the year 2018. All current and potential players in the frozen yogurt industry should find the facts and statistics published in the IBISWorld report very encouraging. It is our goal at Forte Supply to provide frozen yogurt shop owners with the most cost-effective and reliable frozen yogurt equipment available on the market today. Dependable machines are a key factor in the success of any frozen yogurt store – no matter how “hot” the industry.
If you are contemplating entrance into the frozen yogurt industry, don’t miss the opportunity to jump on board while the market is up! But make sure you don’t cut corners where it matters. In other words, do your homework and make sure your frozen yogurt shop is equipped with the best possible frozen yogurt machinery that doesn’t cost you an arm and a leg. Forte Supply is here to help.
If you have any questions about frozen yogurt machines or how to get started in the frozen yogurt industry, do not hesitate to contact us!