We certainly hope you are considering opening a frozen yogurt or soft serve ice cream shop in the near future! These industries have seen tremendous growth over the past several years, and there are a multitude of indicators that there is plenty of room for new shops to participate in this extraordinary success.
But no matter how many people around the world love to eat frozen yogurt and soft serve ice cream, there are certain facts that new business owners should know prior to opening their shop doors. The reality is that your business will have a greater chance of success if you adhere to certain tips of the trade.
We’ve been in the industry long enough to have gained significant knowledge on what works and what doesn’t in new frozen yogurt and soft serve ice cream shops. But we have absolutely no motivation to keep our expertise to ourselves! As a leading supplier of frozen yogurt and soft serve machines, it is in our best interest that your shop be successful. In fact, we want your business to be so profitable that you’ll want to open another one (or more!).
Here is a list of key planning tips for you to consider before opening your shop:
Make sure you offer great flavors from the get-go. As you prepare to open your shop, people in the neighborhood will start talking about it. They’ll say to their neighbors, “Did you see that a new yogurt shop is opening down the street?” Everyone will get very excited as your grand opening day approaches. The day you open for business, you are going to want to “wow” your customers with the tastiest frozen yogurt or soft serve flavor options possible. If the customers you serve on the first week you open are impressed with what your shop offers, they will talk to their neighbors and spread the word about your greatness. As a result, your store will see an increase in sales that have been generated strictly by word of mouth advertising. On the other hand, if your flavor choices are not great… believe me, the neighbors will know about it within a short period of time.
Choose a visible location for your shop. Put yourself in your potential customers’ shoes. If you were driving down the street looking for a place to eat frozen yogurt or soft serve ice cream, would you be more apt to stop at a store you can see from your car or one that is located on the back side of a strip mall that is only accessible by making a u-turn and driving down a dark alley? Selecting a store location with easy access and high visibility should be one of your top priorities.
Make the inside of your store welcoming and fun. When your customers decide they want a frozen treat, and they make an effort to travel all the way to your store (even if it’s just down the street), they want to be greeted by a nice atmosphere. If your store is dirty, that will leave a bad impression. Eating frozen yogurt and/or soft serve ice cream is meant to be a fun and entertaining experience… so make sure to decorate and furnish the interior of your shop with these facts in mind.
We have lots of other advice we’d like to share with you, and we will continue to add tidbits in our future blog posts. So make sure you check back often to learn more. In the meantime, do you have any great ideas that you want to share with other potential frozen yogurt and soft serve ice cream shop owners? If so, please leave your suggestions in our comments section!