Frozen Yogurt Shops Across the United States Use Groupons to Showcase Soft Serve Ice Cream Machines and Frozen Beverage Equipment
If you own a frozen yogurt shop, or if you own or manage a restaurant or convenience store that uses soft serve machines and frozen beverage equipment to dispense frozen treats, here is an exercise for you:
1. Open a search engine (Google, Yahoo, Bing, etc…)
2. Type in the words, “Frozen Yogurt Groupon”.
How many results did your search generate?
A “Groupon” is a “deal-of-the-day recommendation service for consumers. Every 24 hours, Groupon broadcasts an electronic coupon for a restaurant or store in your city, recommending that local service while also offering you a 40% to 60% discount if you purchase that service.”
Groupon works as a “middle man,” earning a commission by promoting your frozen yogurt or soft serve ice cream shop (or any other restaurant, service establishment, or retail outlet) by sending “Deal of the Day” e-mails to subscribers. These e-mails include promotions, coupons, or discounts on behalf of the establishments (“sellers”) that want deals promoted on their behalf.
When potential customers receive a deal-of-the-day e-mail from Groupon, they typically look at the e-mail and quickly determine whether it contains something they want to purchase. In the case of frozen yogurt machines or a frozen beverage dispenser, it’s possible for a shop owner, restaurant, or convenience store to post a wide variety of different promotional offers via Groupon.
When we conducted an internet search using the search terms “Frozen Yogurt Groupon”, we found that some of the most common Groupons offered by frozen yogurt and soft serve ice cream shops around the United States included:
Groupons normally have an expiration date. As a retailer, you can select terms and conditions for the Groupon, such as “must be used within 90 days of purchase date.”
One of the greatest things about a Groupon is that word can spread about your frozen yogurt machines and frozen beverage equipment very quickly. If your frozen yogurt shop or restaurant utilizes social media, it’s possible to notify the general public about your Groupon offer by simply talking about it on Facebook or Twitter. If the deal is too good to pass up, your Groupon will be promoted and forwarded by your fans and followers, requiring very little effort on your part.
At first glance, Groupon appears to be a dream come true for all food service establishments that want to showcase their soft serve ice cream machines or a new margarita machine. A groupon can increase sales and help make quick profits. However, it’s important to realize that a Groupon is not the only recommended method for generating new business.
Groupon is a great way to gain exposure for your frozen yogurt or frozen beverage business, but it does not necessarily address all advertising and marketing concerns. For example, customers have been known to purchase a Groupon for a frozen yogurt shop, but after using the Groupon, they may never return again. In other words, some people are “fair weather customers” – they only patronize a shop if there is a good Groupon available.
If you would like to explore the myriad of online coupon venues available to promote frozen yogurt or soft serve ice cream, we urge you to check out Groupon – or other businesses like it, such as Deal Chicken, LivingSocial, or Amazon Local.
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