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CEO BLOG: Frozen Yogurt is hotter than ever!

We are receiving a large number of requests from business owners who wish to open their own frozen yogurt stores, in regions like Latin America, Asia, Europe and Australia. Which makes sense, as the dairy products market (which includes frozen yogurt!) in Asia Pacific and Latin America is expected to exhibit healthy growth in the near future. In September 2012, Australian Food News reported research from Mintel showing that the value of the ice cream, sorbet and frozen yogurt market in the UK overall had grown by 19% in the last five years. Frozen yogurt had grown by 50% over two years!

We have worked hard to help many successful frozen yogurt stores and we will be there every step of the way to assist with YOUR new frozen yogurt shop. Forte has a strong business model that has proven to be successful time and time again. We provide expert assistance to our domestic and international customers, free of charge. We look forward to continued expansion overseas and reaching a new frozen yogurt fans!

How many states/countries are Forte Supply machines in?
Currently, Forte Supply has sold machines into all Canadian States, Costa Rica, Equator, Colombia, Nigeria, Mexico, and Australia. We are encouraging distributor and representative agreements in LATAM countries, Australia, Africa, and Europe. We have been working hard to create a rep which we will roll out over the final quarter and 1st quarter 2014, with this, we are expecting to sell over 2,000 units in 2014. Forte is actively seeking partnership with international restaurant equipment distributors who will place the Forte brand into existing store operations as well as educate the local markets to the self-serve frozen yogurt trend. Forte will also work with North American regional equipment rep groups to sell product and demonstrate machines across North America. This will add value to customers as Forte will include free onsite training and stock warranty parts and non-wearable parts in all major cities. For us, the bottom line is to create an exceptional product experience for our end users while creating value and the potential for increased return on investment. We will maintain true to our vision of quality, service, and value – we are always looking for ways to do better, it’s our Forte.

What are the current trends in the international markets (Canada, Australia, Costa Rica, Mexico)?
Outside the USA we see a unique opportunity because there is less supply available and increasing demand! The self-serve frozen model has proven to be extremely successful in the US marketplace and now we are seeing the trend moving rapidly into international markets. Many of the more savvy investors and developers are looking to create original partnerships and throw out the old way of doing business. When you have a proven product that is easily accessible, easy to maintain and operate, and saves you hundreds of thousands of dollars across the board, it is wise to take a look. Franchise operators who purchase rights to develop new countries are opening a lot of stores, each with 4-8 frozen yogurt machines. We can all do the math.

I would love to hear your thoughts on the frozen yogurt craze.
Please feel free to comment below.

Jeff Resnick
Forte Supply

Frozen Yogurt Store Celebrates Grand Opening!

CONGRATULATIONS to our customers at Granola’s Frozen Yogurt & More in Washington on their GRAND OPENING!  

The team at Forte Supply couldn’t be more exited for our customers at Granola’s Frozen Yogurt & More on the great local press they received today!

You can read more HERE: http://bit.ly/18tmBc2

The store features our Forte SS100 commercial soft serve machines, which allows Granola’s to offer their customers multiple exciting and delicious flavors. If you are lucky enough to be in the Tacoma area, stop by their store and try their wonderful frozen yogurt selection. They are located at: 1716 Pacific Avenue, Tacoma, Washington 98402.

If you are interested in opening your own frozen yogurt store, contact us today at (888) 610-5520. You can rely on our expert guidance from start to finish. From concept to cups we have you covered.

Spice Up Your Frozen Yogurt Store With Comforting Fall Flavors!

16 Handles - Cider Donut Frozen Yogurt

16 Handles – Cider Donut Frozen Yogurt










The beginning of fall brings many wonderful things.

It’s time to break out the jeans and boots, get ready for changing leaves, enjoy watching football, and we can’t forget that everything PUMPKIN is in demand!

Starbucks brings back its popular Pumpkin Spice Latte, bakeries start making pumpkin bread, and frozen yogurt stores start swirling their own fall flavors. 16 Handles introduced their Cider Donut froyo. Pinkberry offered three new seasonal fall flavors: Butter Pecan, Banana Nut Bread and Double Nut Crunch – and Menchie’s features limited time flavors like Pumpkin and Salted Caramel.

We have compiled a list of the best fall frozen yogurt flavors, along with some amazing fall topping ideas, sure to delight your customers:

Frozen Yogurt Flavors:

  • Crème Brulee
  • Pumpkin Pie
  • Capuccino
  • Caramel
  • Marshmellow
  • Caramel Fudge
  • Snickerdoodle
  • Tofee
  • Cinamon Roll

Frozen Yogurt Toppings:

  • Graham Cracker Crust
  • Caramel Cups
  • Apple Pie Crumbles
  • Toasted Almonds
  • Dried Fruit
  • Cinnamon
  • Real Whipped Cream
  • Crushed Ginger Bread Cookies

So, we want to know: what is your favorite part about the fall?  Let us know in the comments section.

After all, the season only comes around once a year.

Contact us today to learn more: (888) 610-5520.


What Is The Best Frozen Yogurt Chain? PINKBERRY!

Pinkberry Frozen Yogurt

Pinkberry Frozen Yogurt













Frozen yogurt came onto the cool, creamy scene in the late 80’s and has quickly matured into a billion-dollar industry.

We are finding that with an increase in popularity, frozen yogurt stores have to be increasingly creative to compete.

The Daily Meal reviewed, compared, and taste tested froyo from 10 chains (yes, ten!) and one swirled their way right to the top. Our first question would be, how does one get that amazingly awesome job of taste testing yogurt, and our second question was, who won? Once we did find out, lets just say … we weren’t surprised.

Read the full article HERE.

Any way you choose to look at it, opening a frozen yogurt store is a profitable investment, when done right. Forte Supply was created to help those thinking about or looking to open their own frozen yogurt shop.

Contact us today to learn more: (888) 610-5520.

Useful Article: Healthy Approach Frozen Yogurt Toppings

Healthy Frozen Yogurt Toppings

Healthy Frozen Yogurt Toppings










We recently were doing some research on frozen yogurt toppings, and stumbled across this article written by The International Frozen Yogurt Review. If you own a frozen yogurt store or are thinking of opening one, we thought this article would bring some insight and inspiration for new topping ideas.

You can read more HERE.

One of the keys to success in the frozen yogurt industry is making your brand/store stand out from the crowd. If you want to attract more customers, offering a variety of toppings, will help ensure your success. If you can offer healthier topping options, even better! Another feature that would set you apart, would to select organic products or gluten free options.

Here are a few of the most popular and healthier topping options you can offer:

– Strawberries, Mango, Blueberries, Raspberry, Pineapple, or try something a bit more ‘exotic’, like Star fruit
– Almonds, Peanuts, Shredded Coconut, Walnuts, and Flax Seed
– Yogurt Chips, Animal Crackers, Granola, Graham Crackers, and Cereals

Frozen yogurt is a healthy alternative to ice cream because it has less fat and calories. However, to continue to reap the health benefits of frozen yogurt, stick to healthy toppings. Try rotating toppings and see which become your best sellers. If you can offer nutritious toppings and keep your customers (and their waistlines) happy, it’s a win win!


If you have any questions or comments, feel free to contact us at: info@fortesupply.com

We would love to hear from you!

Forte Supply – CEO Blog

The frozen yogurt industry is a growing enterprise with a rapidly expanding consumer base. Our industry has been so heavily focused on growth, that helping someone open their own frozen yogurt store (without charging them and arm and leg) has become almost a back-burner subject. In the past 3 years, I have been lucky enough to work with hundreds of people to open frozen yogurt stores, across our nation, and internationally. Thankfully, most have been successful and several have gone on to open more stores and franchise! So here I am, answering your questions and getting back to helping people open their own stores.

Last week, I was asked two very specific questions by a new customer, and I wanted to share the same insight with others who may be interested in opening a frozen yogurt store.

QUESTION #1: What are the 3 most important steps that someone should take when thinking about opening a frozen yogurt store?

Here are the key factors I see to be important based on my industry knowledge and observations:

1. Have a solid plan, have passion, find a killer location, immerse yourself in the brand!

To have a solid plan, you don’t need an MBA and a 30 page business plan, but I do think it is important to have a clear understanding of where you want to go, and how you plan to get there.

What do you want your frozen yogurt store to look like when its opened, how will people act when they come through the doors, what will they see, feel, and hear? What time of year will you open the doors?

Depending on your goals and operating style, you can open at any time of the year and be extremely successful. But, it needs to be part of your plan. Make sure you have reserve funds to get you through some slow months, these could be winter months, months where you are learning the business and working out the kinks, or times when tourism or school is slow. Some owners plan to open for busy holiday weekends, this is fine, but make sure you are ready and have gone through some test runs! You do not want to find out about frozen cylinders or how to change leaky O-rings on your soft serve machine during a rush time! If you have practiced and can operate your equipment and manage your staff calmly that is best! For the plan, I believe it is also important to have good intentions and reasons for opening the store. This could be to increase your families net worth and role in the community, to create an incredible brand that people love and gives joy, or to have fun and make money! I used to hear that people just wanted to open an “easy” store where they could hire “non-skilled” high school students to run their store and make them money. This is not a good reason. Stores that do not do well are usually, in my experience, operated by an absentee owner who does not know how to run the store properly, they then expect to hire managers and workers who are never trained properly – when things start to go wrong no one understands why. Popular belief is that self-serve frozen yogurt stores are easy to open and operate and will make you a lot of cash. Compared to a 250 seat restaurant with a bar this may have some truth, but the real truth is that any retail operation is going to take some work. This is not a product that people need to buy, it’s a product that people may want to buy – your job is to make them want and crave it by creating an outstanding experience!

2. Have passion!
With a solid plan, and clear intentions, passion should be natural.

I included passion because I think it is important to point out that the most successful owners I have worked with are those who have passion about their brand and product. They have outstanding stories, clear vision for where they want to go, and they are moving! There is a new franchise that we worked with that specifically comes to mind. Two brothers with an incredible story opening healthy frozen yogurt stores with gluten free, vegan, and organic options. When telling their story and demonstrating their plans to open, so much passion came through them that I in turn became unusually excited about their opening! I am sure many other people who came into contact with them felt the same way. Interestingly, this creates a “team” of brand ambassadors, fans, and excited customers and this passion rubs off on everyone included on the project. When everyone is having fun and feeling good, your customers notice that! What better way for your brand to grow, then through story, 5 star customer reviews, and recommendations!

3. Find a killer location!
With proper planning and execution you WILL have an wonderful destination! But, location is still key!

You should look for places with good signage and visibility from the street, lots of traffic, close to super markets, restaurants, coffee shops, and other nice retail stores. Inside malls are great because you have a lot of traffic and consistent ambient temperatures. Close to schools, soccer and baseball fields, or other sporting events is good, too! Write out on paper what you would like your ideal location to be like: how many people walk by each day, how many cars pass on the street, what kind of restaurants and shops are close by? Is the area contemporary, urban, main street, suburban, etc.? Depending on your branding and the feel to the store, your brand may appeal to specific locations and people – be clear on this.

4. Immerse yourself in the brand!
This is similar to having passion, and they tie in together.

The most successful companies in the world have all succeeded in creating exceptional branding. Think Starbucks, Apple, Coca-Cola, McDonalds, Whole Foods, etc. In the frozen yogurt and ice cream world we have Pinkberry, Red Mango, Menchies, Orange Leaf, Cold Stone, Baskin Robbins, Cups, Yogen Fruz, TCBY, Yogurt-land and many more. All of these brands have excellent branding (design, logos, décor, marketing material, colors, etc.) as well as great stories and unique store characteristics. Before you walk into the store you know exactly what you are getting yourself into and can generally count on having the same experience. When I am in a new city, in between meetings and need to do email and get a drink I go to Starbucks. I know they will have a delicious caffeinated beverage and I also know that there will be free wireless internet offered so that I can set up my laptop and get some work done. No matter where I am in the world I can go into a Starbucks and experience a familiar and comfortable feeling. At Pinkberry, you know you are paying a bit more, you do not have some of the control you have in a self-serve setting, but each time, you can count on having some of the best tasting frozen yogurt you have ever had, no matter what! At Menchies, you are going to get a fun environment, excellent frozen yogurt with the option of a fresh waffle cone, and a large topping assortment! My point is that having a clear ideas on your stores offerings, branding, the look and feel of your shop, all play an intricate role for success.

Question #2: What are the 3 most important factors that someone should take into consideration when purchasing soft serve machines?

The most important things to consider when choosing soft serve machines are:

– What will the soft serve machines be used for?
– Where will the machines be used?
– What is the investment cost/operating cost and availability of parts and service?

What the machines are to be used for is the most important question. If you using a single machine in a high volume per hour situation such as a school lunch or sporting event then a higher capacity machine is probably a good option. If you are in a mobile application then a countertop or the SS100 is ideal because of its low energy requirements. If you are using the machine for self-serve frozen yogurt and will have 4 or more machines then you do not need as high volume of a machine as it will only add costs and no benefits. Even “low volume” machines produce at least 200 servings per hour each. If you are serving ice cream and want the traditional soft serve fluffy or “creamy” texture like dairy queen then you need to add air through an air pump. Initially soft serve equipment was designed to add air as a way to save money on product. Air costs very little you see! By pumping in air, you are creating the appearance you are getting more ice cream or custard then you really are. This is good for the big guys, like McDonalds, etc. who make their business off cutting the bottom line. For frozen yogurt stores, self-serve in particular, this is not a good idea because air does not weigh anything, and it dulls the flavor. Of course, everyone has a preference and there is usually a happy medium to be found by adding a small amount of air 10-25% through gravity fed air tubes and proper freezing cylinder and beater design.

Forte Supply offers 4 Models of soft serve ice cream or frozen yogurt machines. Each of these models can also come with additional features, or add-ons, such as air or water cooled, 110-120 electric, 220-240 electric, or 3 phase 208 electric. Our SS136C, 144, and 256 all can come with hopper agitators, single or three phase, and have water or air cooled options as well as air pumps available.

The exact location the machines will be used is important to find out the electricity requirements, and cooling availability. As a rule of thumb, cooling by air conditioning is less expensive and easier. You can always add vents, ceiling fans, and exhaust fans to help move hot air away from machines. If this is not an option, then water cooled machines could be a good choice. Though we call the machines “water cooled”, more often then not, a glycol system is used to cool the machines, which is a large expense and has to be professionally mounted to either your rooftop or alongside your building. Water chillers, or Air dyne systems are the most common, and can cost anywhere from $6,000-$17,000 depending on how many BTUs you need to cool, what the ambient temperatures are, installation costs and hardware. The important thing to remember is that neither cooling option is better, as long as it is set up correctly. Soft serve machines have compressors which along with refrigerant create the cooling for the machines, the compressors also generate heat and that heat needs to be taken out, either by air, or by cool liquid.

I really love helping people that are looking to open a frozen yogurt store, and sometimes it’s just a matter of knowing where to start. If you have any additional questions that you would like to ask, please feel free to contact us at (888) 610-5520 or send an email to: info@fortesupply.com. We look forward to hearing from you!

Screen Shot 2013-09-23 at 8.19.10 AM

Jeff Resnick
Forte Supply

Our Frozen Yogurt Machine Wearable Parts Program

We proudly offer a program that will keep your soft serve machines happy!

Forte Supply’s Wearable Parts Program allows you to receive annual kits containing everything you’ll need to keep your frozen yogurt machines running silky smooth! This protection plan ensures that you will have all of the parts and cleaning supplies needed at all times to protect your investment.

No stress or worries, we’re here to help you focus on the things that really matter. Your customers and providing them with the finest most creamy frozen yogurt on the planet. We have Frozen Yogurt Machines for all needs. Air Cooled Frozen Yogurt Machines, Water Cooled Frozen Yogurt Machines and even Glycol Cooled Frozen Yogurt Machines.

Forte Supply’s Wearable Parts Program meets the needs of all Frozen Yogurt store owners.

Visit us online: http://fortesupply.com
Call us: (888) 610-5520
Email: info@fortesupply.com

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  • Fresh frozen yogurt with mango and strawberries topping.

    Pinned: 19 Jul 2013
  • Some of the most tried and true choices on our toppings bars are our variety of chips. Chocolate, peanut butter, butterscotch, white chocolate - the options are almost endless!

    Pinned: 19 Jul 2013
  • All of the colors in the rainbow in a tiny gummy package! Gummy Bears are one of our most popular toppings; whether you're a kid or just a kid at heart, Gummy Bears pack your fro-yo with fun!

    Pinned: 19 Jul 2013
  • Rich chocolate and creamy peanut butter, we've got your sweet and salty cravings covered with tasty Reese's Peanut Butter cups on our Toppings Bar!

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  • Almonds are a great source of nutrients, are heart healthy and help to lower bad cholesterol! Add them to Original Tart, Chocolate, Vanilla, or any other delicious premium frozen yogurt flavor to add a boost of healthy fat and energy!

    Pinned: 19 Jul 2013
  • Top off your cup of creamy premium frozen yogurt with some squiggly, squirmy worms-- and by worms, we mean tangy, fruity, sour gummy worms!

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  • Country Vanilla Yogurt with fresh fruit toppings at Naticakes

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  • Froyo and Toppings at Naticakes

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  • So many choices on the toppings bar! #natilove

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  • Behagenfrut @pedrolima82's photo: "É nesse gostoso clima de festa e alegria que a #Behagenfrut te espera nesse fim de ano. Aqui na 104 do sudoeste estamos prontinhos para recebê-los...um ótimo Natal a todos."

    Pinned: 19 Jul 2013